PROJECT IDENTIFY.

concept / programming / production / styling 

Challenge.

Connect the desired target audience to Kunstlinie Almere Flevoland in a subtle way.

Result. 

In times where we can put a filter on just about anything and primarily show the things that are perfect in our lives, I wanted to show women that they are beautiful, just the way they are. We invited 4 ambassadors from the elderly artsy scene to a young skater girl. They got to nominate women from their network. So got a nice cross section from society, with all ages, shapes and sizes. We photographed these women, all in front of a white wall, in the same white blouse, which they could style however they wanted, with or without make-up. So their characters really popped out.  

For the exhibition launch I organized an event with performances by power women such as Babs Gons who brought a personalized spoken word and Yahmani Blackman with an empowering mini theater performance, building up to the unveiling of their portraits.

What it looked like.